Challenge: A New Kind of Brand Storyteller

For Bebiko (Nutricia), the brief was to bring a fresh storytelling angle to an established cultural persona — brand ambassador Krzysztof Ibisz — while keeping the campaign instantly recognizable and brand-safe. The ambition was to deliver something that would itself become the talking point, not just another spot in a familiar format.

Strategy: Meet the 4-Year-Old Mini-Me

In collaboration with hoh agency, we introduced an AI-generated 4-year-old „Mini-Me” of Krzysztof Ibisz — cast as the product expert. The adult Krzysztof was captured traditionally, while every shot of the 4-year-old version was created in a 100% AI-native workflow.

The technical execution focused on:

• Advanced lip-sync to keep the dialogue natural and on-emotion.
• Digital character consistency across shots, lighting setups, and angles.
• A hybrid edit that lets the two „versions” of Krzysztof share the screen seamlessly.

Results: Two High-Impact Formats

The campaign was delivered in two complementary formats:

• A solo „Presenter” spot featuring the 4-year-old Mini-Me.
• A „Dialogue” video where the adult and 4-year-old Krzysztof speak to each other on screen.

Both formats are built to travel — across TV, digital, and social — with the dialogue concept landing as the standout creative hook.

Key Success: AI Digital Twins as a Storytelling Tool

The breakthrough isn’t only technical. Using an AI-generated digital twin to reframe a familiar cultural persona as a new character class — younger, sharper, more playful — opens up an entirely new storytelling vocabulary for the brand. The ambassador becomes both the message and the stage for the message.

Conclusions: From Familiar Face to New Format

„The Forever Young” shows that AI character generation, done at the right level of craft, doesn’t replace human ambassadors — it extends them. For Bebiko, that means a campaign that feels like Krzysztof, sounds like Krzysztof, and surprises like nothing else on TV right now.