AI IS THE TOOL.
HUMAN IS THE MESSAGE.
WE ARE 45AI.
THE 100% AI-NATIVE CREATIVE AGENCY.
We bridge the gap between the power of AI and the timeless need for human creativity and connection.
OUR CLIENTS:








WE DELIVER END-TO-END
AI-POWERED SOLUTION FOR
CONTENT DEVELOPMENT.
WE DELIVER END-TO-END AI-POWERED SOLUTION FOR CONTENT DEVELOPMENT.
Our mission: Moving beyond traditional production to build campaigns that feel alive. Faster. Smarter. Scalable. And unapologetically human.
WE ARE YOUR CREATIVE COPILOTS
IN A NEW ERA OF STORYTELLING.
„AI is the ultimate amplifier.
It allows us to explore the edges of creativity without
losing the human heart of the message.”
— Maciej Dobrodziej, 45Ai
An epic, 100% AI-native campaign for digital and OOH, built end-to-end with McCANN Poland. From the „Grunwald” concept to dynamic visuals and a custom AI-generated soundtrack — cinematic scale without the cinematic budget.
500+ AI-personalized assets across 5 product categories, tuned for Meta’s Andromeda algorithm. The result: CTR up by 10–50% and CPC down by ~35% versus traditional creative.
12 European markets, 500+ localized assets, zero traditional shoots. Our AI Creative Farm delivered 150 videos and 350 statics in record time — with Art Directors guarding 3D-level realism at every frame.
We breathed life into static 3D renders, turning a single render set of Borowiecka Park into a 47-second cinematic tour. A repeatable workflow that adds movement, depth, and living space to real estate marketing — long before the first building goes up.
An ongoing hybrid pipeline producing sponsorship spots for McCANN Poland. AI-native product cinematography replaces traditional 3D and studio sessions, while the brand ambassador’s real footage stays untouched — premium quality, on repeat.
We introduced an AI-generated 4-year-old „Mini-Me” of brand ambassador Krzysztof Ibisz — a breakthrough hybrid production with advanced lip-sync and digital character consistency. A cultural persona turned into an entirely new storytelling tool.
We’re part of the 45 Avenue communication group — alongside McCANN Poland, FCB Health Spark, some creative, Weber Shandwick, Made in PR .
This unique ecosystem lets us tap into deep expertise across all areas of marketing communication — making our hybrid model even more powerful and effective.



