Ads made with AI
From TV spots to thousands of assets for every market.
45AI is an AI-native creative and production agency, part of 45Avenue Group. Idea, strategy and production in one team.
Click to see our showreel
Click to see our showreel
Click to see our showreel
20 000+
20 000+
AI statics, animations and videos generated for clients since the start of 2026, for 14 European markets.
Why 45AI
Why do brands make their AI ads with 45AI?
Time saving.
From one market to twelve, from one asset to five hundred — our AI Creative Farm scales output without losing creative control.
Time saving.
From one market to twelve, from one asset to five hundred — our AI Creative Farm scales output without losing creative control.
Time saving.
From one market to twelve, from one asset to five hundred — our AI Creative Farm scales output without losing creative control.
Hundreds of assets from one packshot.
Scenes, formats, language versions and video come from one system. A new promotion doesn't need a new shoot.
Results you can measure.
In an A/B test for Empik, AI creative delivered 10–50% higher CTR and 35% lower cost per click than traditional creative.
Hundreds of assets from one packshot.
Scenes, formats, language versions and video come from one system. A new promotion doesn't need a new shoot.
Results you can measure.
In an A/B test for Empik, AI creative delivered 10–50% higher CTR and 35% lower cost per click than traditional creative.
Strategy first, tools second.
We start with your goal, the insight and one clear task for the creative. Strategy is led by people from McCANN Poland.
AI produces, people approve.
Check light, physics, product accuracy and brand fit before you see anything.
Strategy first, tools second.
We start with your goal, the insight and one clear task for the creative. Strategy is led by people from McCANN Poland.
AI produces, people approve.
Check light, physics, product accuracy and brand fit before you see anything.
AI Act–compliant.
Every creative is labelled in line with Article 50 of the AI Act, in force from 2 August 2026. Rights and likeness are cleared before launch.
AI Act–compliant.
Every creative is labelled in line with Article 50 of the AI Act, in force from 2 August 2026. Rights and likeness are cleared before launch.
AI Act–compliant.
Every creative is labelled in line with Article 50 of the AI Act, in force from 2 August 2026. Rights and likeness are cleared before launch.
Case studies
AI ads and campaigns we've made for brands.
Team
Team
People from advertising and film who learned AI. Not the other way round.
Maciej Dobrodziej
Partner · AI 360
Partner · AI 360. Co-founder of 45AI. Previously at CD Projekt (The Witcher series) and Warsaw Film School. Connects brand needs with AI systems.
Piotr Jędruszczak
AI Production Lead
AI Production Lead. 25 years in VFX, 3D and imaging technology, lecturer at SWPS University. Runs AI production from input assets to delivery.
Marcin Samek
Strategy Lead
Strategy Lead. 20+ years in strategy, including McCANN Poland. Co-created campaigns awarded 9 Cannes Lions and 4 Gold Effies.
Michał Sosiński
Creative Lead
Creative Lead. Creative work since 2010 for KFC, L'Oréal, Coca-Cola, Mastercard and Bank Pekao. Makes sure AI looks like cinema and like the brand.
Krzysztof Kawa
CFO & COO
CFO & COO. 18 years in finance, CFO of McCANN Poland. Runs finance, legal and operations at 45AI.
Ludzie z reklamy i filmu, którzy nauczyli się AI. Nie odwrotnie.
Maciej Dobrodziej
Patner/ AI 360
Connects brand needs with practical AI systems, shaping the 360° offer and client direction.
Piotr Jędruszczak
AI Production Lead
Leads AI production workflows from assets to delivery, keeping output scalable and quality controlled.
Marcin Samek
Strategic Lead
Builds the strategic bridge between business goals, creative ideas, and AI-powered execution.
Michał Sosiński
Creative Lead
Shapes the creative direction, making AI outputs feel cinematic, branded, and human-led.
Magdalena Bączyk
AI Client Lead
AI Client Lead. 14 lat produkcji zdjęciowej dla sieci handlowych. Prowadzi projekty klientów od briefu do emisji.
45Avenue Group
The whole 45Avenue Group stands behind us.
45AI is part of 45Avenue Group: about 230 people in seven agencies, including McCANN Poland, FCB Warsaw, Weber Shandwick, Made in PR, hoh and some creative.
Thanks to the group, we can quickly scale the team with more specialists whenever a project needs it. That's how we meet the expectations of even the most demanding clients.
45AI is part of 45Avenue Group: about 230 people in seven agencies, including McCANN Poland, FCB Warsaw, Weber Shandwick, Made in PR, hoh and some creative.
Thanks to the group, we can quickly scale the team with more specialists whenever a project needs it. That's how we meet the expectations of even the most demanding clients.
