AI is the tool. There's a person behind every creative.
Team
People from advertising and film who learned AI. Not the other way round.
Maciej Dobrodziej
Partner/ AI 360
Partner · AI 360. Co-founder of 45AI. Previously at CD Projekt (The Witcher series) and Warsaw Film School. Connects brand needs with AI systems.
Marcin Samek
Strategy Lead
Strategy Lead. 20+ years in strategy, including McCANN Poland. Co-created campaigns awarded 9 Cannes Lions and 4 Gold Effies.
Michał Borys
AI Motion
AI Motion. Operator filmowy i filmowiec AI. Łączy live action, AI i produkcje hybrydowe.
Magdalena Bączyk
AI Client Lead
AI Client Lead. 14 years in photo production for retail chains. Runs client projects from brief to launch.
With nearly 18 years of experience in business controlling and finance, Krzysztof brings the operational backbone that allows creative ambition to scale. Part of the organization since 2013, he has served as CFO of McCANN Poland since 2016, alongside his role as Vice President of McCANN Poland and Spark Warsaw.
His approach to finance is anything but transactional — he consistently backs the right initiatives, always with an eye on balanced, long-term growth rather than short-term wins. It’s the mindset that made him a natural architect of the 45 Avenue Group’s operational model.
Since 2022, Krzysztof has been responsible for building the shared services center for companies joining the 45 Avenue Group — including 45AI — covering finance, IT, HR, administration, and legal support. The same infrastructure also serves advertising-industry organizations that need backoffice expertise on their growth journey.
For 45AI, this translates into a critical layer of stability beneath a fast-moving AI-native business: the operational confidence to launch new offerings, scale hybrid productions, and serve demanding clients — from L’Oréal and Betclic to Empik — without losing speed or focus.
Krzysztof believes that financial discipline and creative ambition aren’t opposites. Designed together, they’re what lets a 100% AI-Native Creative Agency move at the speed it promises its clients.
People from advertising and film who learned AI. Not the other way round.
Combining the expertise of a Master of Arts and a Computer Science Engineer, Piotr brings a unique perspective to 45AI at the intersection of technology and creativity. With over 25 years of experience in emerging technologies, he has navigated every major digital revolution: from the early internet boom and the magic of 3D/VFX to today’s era of generative AI.
For over 15 years, Piotr has focused on the creation as well as the creative and technical supervision of VFX, 3D, and digital restoration projects. He has been responsible for restoring thousands of hours of film content while developing and implementing innovative solutions within post-production and AI workflows. A dedicated educator, he shares his expertise as a lecturer—formerly in Computer Science and currently at the School of Form (SWPS University), where he leads masterclasses on the application of AI in design.
Michał works at the intersection of strategy, creation, and new technologies, creating campaigns that not only engage people but also drive business. For Michał, the future of creation belongs to those who can understand technology and consciously implement it in the creative process.
Since 2010, he has been co-creating local and global campaigns for the most demanding brands, such as KFC, L’Oréal Paris, Vichy, Armani, Opella, Bank Pekao S.A., Coca-Cola, Mastercard, and XTB.
For Michał, AI is a tool for changing the way brands operate. It is data-driven strategies, intelligent workflows, and automation that allow brands to operate faster, more precisely, and more effectively. It is a new take on creativity, where technology is tailored to the client’s business needs, never the other way around.
Michał brings a cinematographer's eye to AI production — from concept through generation, editing and colour. His experience behind the camera and in the edit suite shapes how every frame is composed, lit and cut against the next.
In practice, a project doesn't start with a prompt but with a directorial decision: what shot, from what height, in what light, and why. Michał carries the material through the whole process, watching continuity between shots, the rhythm of the edit and colour consistency — exactly as he would on a live-action production.
The result is AI work that keeps the craft and intention of real filmmaking, rather than looking like a collection of striking but unrelated frames.
She merges project management expertise with a creative background in visual production – a combination that shapes her practical, solutions-driven approach to client work. This multidisciplinary profile is no coincidence – it reflects a deliberate effort to build professional skills across very different fields.
For 14 years she shaped the visual landscape of the Polish FMCG market as a food photographer and stylist, carrying out shoots for the largest retail chains in Poland. It taught her to look at every project from a production perspective – to understand what lies behind a finished image, what a last-minute change actually costs, and how to turn an idea into reality without losing quality along the way.
For the past 2 years, as a Project Manager at a marketing agency, she turned chaos into schedules and problems into solutions – delivering on time, every time. She was responsible for managing complex, multi-threaded projects, coordinating teams and building client relationships. Clear communication and solution-oriented thinking are not just items on her CV – they are simply her default mode.
At 45AI, as AI Client Lead, she runs client projects from brief to launch, combining operational efficiency, creative sensitivity and a production insider's view. This allows her to manage a project and truly understand the client at the same time – without missing a single detail.